environmental claim
Defined in Article 2, Unfair Commercial Practices Directive (UCPD)
Definitions over time (1)
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27/09/2026 – today applies on 12/11/2026 Article 2, Unfair Commercial Practices Directive (UCPD) Scope: Whole act
‘environmental claim’ means any message or representation which is not mandatory under Union or national law, in any form, including text, pictorial, graphic or symbolic representation, such as labels, brand names, company names or product names, in the context of a commercial communication, and which states or implies that a product, product category, brand or trader has a positive or zero impact on the environment or is less damaging to the environment than other products, product categories, brands or traders, or has improved its impact over time;