principal field of vision
Defined in Article 2, Food Information to Consumers Regulation (FIC)
Definitions over time (1)
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12/12/2011 – today applies on 12/11/2026 Article 2, Food Information to Consumers Regulation (FIC) Scope: Whole act
For the purposes of this Regulation, the following definitions shall apply:
‘principal field of vision’ means the field of vision of a package which is most likely to be seen at first glance by the consumer at the time of purchase and that enables the consumer to immediately identify a product in terms of its character or nature and, if applicable, its brand name. If a package has several identical principal fields of vision, the principal field of vision is the one chosen by the food business operator;