business-to-consumer commercial practices

Defined in Article 2, Unfair Commercial Practices Directive (UCPD)

Definitions over time (1)

1. 28/05/2022 – today applies on 12/11/2026 Article 2, Unfair Commercial Practices Directive (UCPD) Scope: Whole act

   ‘business-to-consumer commercial practices’ (hereinafter also referred to as commercial practices) means any act, omission, course of conduct or representation, commercial communication including advertising and marketing, by a trader, directly connected with the promotion, sale or supply of a product to consumers;

Used in (9 places in 7 provisions on 12/11/2026)

Unfair Commercial Practices Directive (UCPD) (9 in 7)

Recital 8 · Preamble · Article 2 · Article 3 · Article 14 · Article 15² · Article 16²