invitation to purchase

Defined in Article 2, Unfair Commercial Practices Directive (UCPD)

Definitions over time (1)

1. 28/05/2022 – today applies on 12/11/2026 Article 2, Unfair Commercial Practices Directive (UCPD) Scope: Whole act

   ‘invitation to purchase’ means a commercial communication which indicates characteristics of the product and the price in a way appropriate to the means of the commercial communication used and thereby enables the consumer to make a purchase;

Used in (6 places in 4 provisions on 12/11/2026)

Unfair Commercial Practices Directive (UCPD) (6 in 4)

Recital 14² · Article 2 · Article 7 · Annex I²