generic environmental claim
Defined in Article 2, Unfair Commercial Practices Directive (UCPD)
Definitions over time (1)
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27/09/2026 – today applies on 11/11/2026 Article 2, Unfair Commercial Practices Directive (UCPD) Scope: Whole act
‘generic environmental claim’ means any environmental claim made in written or oral form, including through audiovisual media, that is not included on a sustainability label and where the specification of the claim is not provided in clear and prominent terms on the same medium;