(14)Member States should have in place measures promoting participation of the traders and consumers in the ADR procedures. Such measures could be of financial or non-financial nature. Measures of a non-financial nature could include information campaigns or participation certificates. Measures of a financial nature could, for example, take the form of preferential fees or treatment for compliant traders, participation without any cost for consumers and traders, reimbursement of the costs for a certain number of ADR procedures to facilitate familiarisation with their benefits, provision of employees’ training schemes and co-financing the establishment of sectorial ADR entities.