(10)In order to take into account the Farm to Fork Strategy and consumers’ interests, the marketing standards for all the sectors covered by this Regulation should maintain the high-quality requirements that make international consensus while encouraging alternative uses in order to avoid food loss and food waste when the standard is not complied with. This should be the case for all products that do not comply with the requirements of Class II of the UNECE marketing standards but are still edible. Therefore, exemptions from the application of marketing standards should be provided for in the case of certain products that are intended for processing, or that are sold by the producer directly to consumers.