(11)Certain fruit and vegetable products may have characteristics that do not conform to the applicable marketing standards. A traditional cultivation and local consumption may nonetheless be well-established in respect of those products. To ensure that products which are deemed to be fit for consumption by local communities but which do not conform to the Union marketing standards are not prevented from being marketed locally, those products should be exempted from the Union marketing standards unless this exemption is likely to prevent or distort competition in a substantial part of the internal market, or to jeopardise free trade or the attainment of any of the objectives of Article 39 of the Treaty.